Product design is the combination of the user experience (UX) and user interface (UI) empowered by product vision, marketing strategy, and customer behavioral analysis. Sometimes a product designer’s position is misapprehended, and the required skill set for the position is not always fully understood. First of all, product designers are engineers who need to analyze user problems, find the areas where critical issues exist, and create solutions that fit the users’ needs and meet the business’s goals.
Have you ever googled “Uber invite codes”? There will be thousands of results with suggestions on how to use this invite codes, how to receive extra bonuses, how to ride for free forever. There are even YouTube how-to videos about it. These invite codes help Uber to become popular. People are searching for these codes on forums, asking friends, trying to brute-force it. In other words, people are promoting the Uber brand.
It is not another design article. It is just a confession about my pain. My personal belief is that everything in the design must be logical. No matter if you create the UI for the application or you are designing a chair. Designers need to understand that good design is not the one which hits the eye with colors, textures, or sizes. The best design is one that makes users’ life easier.
The moment an idea sneaks in the startuppers’ head, it occupies every free space it can. One doesn’t want to evaluate it. One just wants to deliver it on. The entrepreneurs who are led by such a vision are great. They can find thousands of ways to release it. Sometimes it seems like they are out of this world. They don’t see any blockers, only a target. You might have experienced such inspiration yourself while working with startuppers.
“I have learned that success is to be measured not so much by the position that one has reached in life as by the obstacles which he has had to overcome while trying to succeed.” — Booker T. Washington Reading the personal success stories of well-known people is enjoyable, interesting, and so inspiring. However, there are two points that readers need to keep in mind while reading. The first one is that you will never know the real conditions and pitfalls the person have had to achieve that success.
What is the difference between a designer and an artist? What is the primary goal of design? How can you recognize outstanding design? My mind is getting around the answers to these questions. I am passionate about the design in all its appearances. Everything like the graphic, industrial, interior, and product design excite the imagination. Art and design are close terms. They are so close that people tend to mix them up.
My very first budgeting tool was MS Excel. It was a really convenient solution 12 years ago. I created my budget items and planned my expenses per month. Every evening I put some numbers in this document. These actions helped me to understand my expending performance. Using this information, I could improve it and save money for my big goals. Basically, with that spreadsheet, I started to understand my financial behavior and work with it.
Many applications use charts to simplify perception of numeric information for a user. It is a straightforward and user-friendly solution. Nowadays we can not imagine any monitoring, health or trade application without this graphic element. Designers adore charts too. There is so much space for creativity and self-expression when using these visual elements. So many different kinds of animation can be implemented. Charts are used in every second app (mobile and web).
Each company wants to obtain loyal customers and real evangelists of the product. In order to create these tight bound relationships, they make a lot of efforts on marketing, advertising and sale process in general. The emergence of the mobile devices had changed the rules of the game. Now the Company can have personal direct approach to the customer. The era of Loyalty program applications has begun. During a few recent years, it has been a ‘must have’ thing for key players of the markets.