Each company wants to obtain loyal customers and real evangelists of the product. In order to create these tight bound relationships, they make a lot of efforts on marketing, advertising and sale process in general. The emergence of the mobile devices had changed the rules of the game. Now the Company can have personal direct approach to the customer. The era of Loyalty program applications has begun. During a few recent years, it has been a ‘must have’ thing for key players of the markets.